“I have the sunflower, in a way,” wrote Van Gogh to his brother. For this master artist and great nature lover, the sunflower with its majestic centre and summer-yellow petals was a major source of inspiration. Vincent van Gogh recognised more than 125 years ago that the sunflower is not only decorative but is also regarded as a symbol of love and hope worldwide. His legacy is his beautiful still life paintings of sunflowers.
Now everyone can enjoy Van Gogh’s sunflowers in their own home. Takii, breeder of the ‘Sunrich’ sunflower, and the Van Gogh Museum have joined together to create the ‘Sunrich – Van Gogh’s Favorite’ quality label. Sunflowers which carry this label promise exceptional quality, and each one is a ‘masterpiece’ from the very best Dutch growers. These fresh flowers are sold as ‘Sunrich – Van Gogh’s Favorite’ in a rustic wrapper with a design inspired by Van Gogh’s work, or florists can work them into a beautiful bouquet.
On Wednesday 21 June 2017 the Museumplein, one of Amsterdam’s tourist attractions, took on the yellow colours of summer for two hours when 1000 tourists and passers-by were surprised with a ‘Sunrich – Van Gogh’s Favorite’ sunflower.
What better way to celebrate the start of astronomical summer than to receive a sunflower? This good-natured giveaway was an initiative of Takii, partner of the Van Gogh Museum, and was supported by FleuraMetz.
At Takii Europe we embrace collaborative working and value partnerships. We believe that collaborations opens doors to new opportunities for innovation, improvement of quality products and services. The partners behind the our quality label “Sunrich – Van Gogh’s Favorite” add value to the concept, each in their own way. By building a brand together we are able to bring our a beautiful story closer to end consumers.
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