Takii has been the official sunflower partner of the Van Gogh Museum since 2015. This partnership is a logical step; Takii is famous for its ‘Sunrich Orange’ F1, the world’s leading ornamental sunflower variety, which perfectly complements the iconic sunflower series painted by Vincent van Gogh.
Following on from the sunflower maze created in September 2015 to mark the opening of the new entrance building to the Van Gogh Museum, we are now taking the partnership to a new level with the new ‘Sunrich – Van Gogh’s Favorite’ quality label.
In 2017, FleuraMetz joined as the distribution partner for the ‘Sunrich – Van Gogh’s Favorite’ quality label. As a full-service partner for flowers, plants and accessories with many contacts among florists, FleuraMetz aligns perfectly with the objectives of the label. FleuraMetz, in collaboration with Takii, has developed a special ‘Sunrich – Van Gogh’s Favorite’ wrapping paper and other marketing concepts which add value to the fresh flowers.
In 2005, Takii became a shareholder in KeyGene. KeyGene is the go-to AgBiotech company for higher crop yield & quality. With their intellectual capital, solution driven approach and collaborative spirit, they work for the future of global agriculture with partners in the AgriFood sector. KeyGene helps organizations like us with their toughest R&D challenges, combining their cutting edge breeding technologies, bioinformatics & data science expertise and plant-based trait platforms.
Through their online magazine and by supporting green entrepreneurs, Let It Grow works to fulfill their mission; improve the quality of our urban lives with the increased presence of green in cities. By launching a platform to expose the value of plants and flowers for city living, Let it Grow contributes to creating healthier and happier urban lives. We support their mission by sharing our knowledge and expertise or by contributing to special events.
— Harm Custers | Manager Marketing & Sales Flowers at Takii Europe
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